# Rewards for Engagement Behemoth social media platforms represent just a few of many products that offer users rewards, and the concept is not new. Frequent flier miles have been around since 1979. Credit card companies like American Express, Visa, and Mastercard have been offering rewards since the mid-1980’s. There are many benefits of rewards programs for companies, most notably customer loyalty, since they stand to improve user retention. At their core, these programs reward users for their allegiance and attention (or time) for consistently committing to, and engaging with, the product. These programs are also gamified, whereby users have a vested interest in seeing their points increase and their eligibility for increased rewards unlocked. The users of today’s platforms, games, and other consumer applications demand—and deserve—to be rewarded for engaging with a product. After all, we are in the midst of the most competitive attention economy the world has ever seen, and products, now more than ever, depend on user participation. Blockchains facilitate the ability for users to be compensated for their time and attention with a new level of ease and transparency. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.everyworld.com/everyworld-abstract/everyworld/business-model/rewards-for-engagement.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.