> For the complete documentation index, see [llms.txt](https://docs.everyworld.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.everyworld.com/everyworld-abstract/everyworld/business-model.md). # Business Model Initially, the content displayed on Everyworld will be curated, but as the decentralization aspects of the protocol evolve, creators, companies, and other users will be able to upload their own content in the same way that is typical on other social media platforms like Instagram, YouTube, TikTok and Twitter. This will expand the amount and breadth of content on Everyworld. Users may also be able to elect specific subjects of interest so that the content they are delivered matches their personal preferences. As the user base of Everyworld expands, companies and creators may want to use Everyworld as a marketing tool, either for user acquisition or general brand awareness. Similar to other platforms that host user-generated content (“UGC”), companies and creators will be able to pay to increase the visibility of a specific piece of content such as a post or an advertisement to a wider audience. This service will allow companies and creators to specify and manage their marketing strategy with the following tools: * Selecting Content * Defining Audience * Setting Budget and Duration The Everyworld algorithm then promotes the content to a larger audience based on the criteria specified. This can involve showing the content in users' feeds, as sponsored posts or advertisements. Throughout the duration of a marketing campaign, companies and creators can monitor the performance of promoted content with insights such as reach, engagement, and other relevant metrics. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.everyworld.com/everyworld-abstract/everyworld/business-model.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.